In order to be a working artist, you must sell your art. While this seems obvious, a lot of artists get hung up on the concept of commoditizing their art. Some artists may feel like going into business means “selling out” and others are simply afraid or unsure how to even begin selling their art at all, let alone online. If you truly want to make it as a successful working artist, you must first curb all of these uncertainties. Let go of the idea that somehow being a financial martyr makes you a nobler artist. All it makes you is unable to pay the bills, and there is nothing noble about that. You must also find a way to separate your artist self from your business self as these two things are very separate components. Being able to make smart business decisions will help ensure that you are able to continue doing the work that you love. This course is designed to walk you through the steps to becoming confident in your abilities as a business representative for your art. We will cover a range of topics, all with the same goal in mind: taking the art you create and putting it out into the world in a way that maximizes the likelihood that it will sell.
Module 1: Overcoming myths and insecurities
Module 2: Building your brand
Module 3: Finding your niche
Module 4: Third party sites
Module 5: Building your own website
Module 6: Pricing your art
Module 7: Increasing the value of your art
Module 8: Maintaining client relationships
Brainard Carey has written three books for artists; Making it in the Art World, New Markets for Artists, and The Art World Demystified.
Carey interviews major and minor figures from all over the art world for Yale University radio. He is an educator and also an artist that has had major shows like The Whitney Museum Biennial and many others.