Selling Art Online

What You Need To Know To Build an Online Sales Strategy

In order to be a working artist, you must sell your art. While this seems obvious, a lot of artists get hung up on the concept of commoditizing their art. Some artists may feel like going into business means “selling out” and others are simply afraid or unsure how to even begin selling their art at all, let alone online. If you truly want to make it as a successful working artist, you must first curb all of these uncertainties. Let go of the idea that somehow being a financial martyr makes you a nobler artist. All it makes you is unable to pay the bills, and there is nothing noble about that. You must also find a way to separate your artist self from your business self as these two things are very separate components. Being able to make smart business decisions will help ensure that you are able to continue doing the work that you love. This course is designed to walk you through the steps to becoming confident in your abilities as a business representative for your art. We will cover a range of topics, all with the same goal in mind: taking the art you create and putting it out into the world in a way that maximizes the likelihood that it will sell.

Module 1: Overcoming myths and insecurities

Module 2: Building your brand

Module 3: Finding your niche

Module 4: Third party sites

Module 5: Building your own website

Module 6: Pricing your art

Module 7: Increasing the value of your art

Module 8: Maintaining client relationships

Your Instructor

Brainard Carey
Brainard Carey

Brainard Carey has written three books for artists; The 2022 edition of Making it in the Art World (211 pages), as well as The Art World Demystified (310 pages) New Markets for Artists (265 pages) and three smaller books Sell Online (82 pages), Succeed with Social Media (77 pages), Fund Your Dreams (162 pages) and How I got into the Whitney Biennial (29 pages).

Carey interviews curators, writers and artists from all over the art world for Yale University radio. He also has a resource page for grants that is always updated. He is an educator and also an artist that has had major shows like The Whitney Museum Biennial.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This course is only offered in the bundle, click here to learn more